7 Reasons why CEOs want to adopt SOCIAL MEDIA
#1: Leaders lead …
and should do so in terms of online and social marketing,
#2: yet so few use Facebook and Twitter …
According to a recent U.S. survey among Fortune 500 CEOs (Forbes.com), only 7.6% currently uses Facebook (compared to 50% of the population) and only 4% uses Twitter (vs 37% of the population). Facebook just passed the 1 Billion user mark internationally.
#3: and miss the impact their involvement in social media can make …
as 77% of respondents indicated that they are likely or much more willing to buy from a company whose mission and values are defined through theirleaderships’ involvement in social media.
#4: and the place most of their customers are …
according to Forbes.com social media is definitely no passing fad. “The primary reason you have to be social is because that is where your customer lives.” Not doing so “would be similar to 50% of the world using email with big CEOs holding out; or 50% of your customers shopping online but no CEOs trying it.”
#5: thereby leaving the advantage to their competitors …
as social media is just one form of innovation. CEOs have more to risk by NOT embracing these channels, and they are making it easier for others to out-innovate them or take over their brand.
#6: and miss the opportunity to add measurable value.
Harnessing the measurability of social media may present powerful and untapped opportunities that can add significant value to your company and its shareholders.
#7: It’s never too late to adopt social media though …
Rupert Murdoch (81) started on Twitter in January and already amassed 326 000 followers.
When will you start on social media?
