There are 24.9 million monthly searches for “how to write” on Google. Here are basic guidelines – on which I will elaborate based on your feedback:   Say it first: I had a brilliant colleague who dazzled with his ability …

You only have 3 Clicks, 15 Seconds: Use a COPYWRITER  With millions of websites competing for users’ attention, you only have about 3 clicks, or 15 seconds to get and keep attention.   What a Copywriter does: “At its core, copywriting …

  I keep a copy of a “Flower Exercise” (based on Richard Bolles’ “What Colour is your Parachute?”) I did many years ago on the inside of a cupboard door. It regularly asks me “when?” Now in its 41st edition …

12 January 2013 was a Saturday. On Saturdays I ride my mountain bike. Not only Saturdays, but on Saturdays I go far – often around five hours. At about 09h30 I was just over two hours into my ride and …

Guy Kawasaki (author of What the Plus!, Enchantment, and nine other books) teamed up with Shawn Welch (author of From Idea to App, iOS 5 Core Frameworks, and iOS 6 for Developers as well as the developer of several iOS apps) to write this highly readable, useful and …

Extracts from “Salmon Fishing in the Yemen” by Paul Torday: “I believe in it, because it is impossible.” p314  “Something that has never been done before; change the rules of the game.” p59  “That will be my testament, the shining …

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This is an extract of a post by Jeff Bullas (http://www.jeffbullas.com/2012/06/18/3-google-power-users-reveal-their-secrets/), titled: “3 Google+ Power Users Reveal their Secrets”. It is based on  Jeff’s article on Google+ vs Facebook, and I show the first of 3 participant’s input. (Note some …

#1: Social Mouths Social Mouths, the brainchild of Francisco Rosales, provides deep and honest looks at social media marketing and trends that impact our industry. #2: ViralBlog ViralBlog provides a daily stream of social media trends and inspiration through case …

#1: Leaders lead … and should do so in terms of online and social marketing, #2: yet so few use Facebook and Twitter … According to a recent U.S. survey among Fortune 500 CEOs (Forbes.com), only 7.6% currently uses Facebook …